Marketing automation software is the rule, not the exception [infographic]
There are probably a lot of technology tricks, tips, and things that your company relies on without thinking about them. For example, there’s email. You get notifications when you have a new email and notifications for various other tasks. But all of those things are reliant on one thing that you’re probably not thinking about too much, and that’s software. Software does a lot of that magic behind the scenes, and it does it automatically. But there’s one place that many companies are not making good use of software to do the work for them, and that’s marketing. There is so much that automation can do to complement the work of a stellar marketing department. In fact, while about two-thirds of companies say they have all the software they need in their marketing department, but only about one-third of them actually use it to its fullest capacity. And what they’re missing in their marketing may be broad and deep. For example, are they really gaining all the digital commerce they could be? Are they able to automate social media campaigns? What else does marketing automation help companies do and why should you be investing in it? This graphic details it for you.
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