Brilliant B2B Marketing Ideas for a Merry Christmas – Ride your Sales Sleigh High.
Christmas is a big part of many people’s lives. For the fact that as from the time when they were kids believing a big and cheerful white-bearded man is on his way in a sleigh pulled by reindeer. It ain’t easy to let go – as Christmas has been a tradition.
About 160 countries celebrate this holiday and that’s a big deal considering there are 195, overall. So, apart from the fun pop of colors -reds and greens everywhere, Christmas trees, carols, snowmen, and of course cookies and a classy Christmas meal with roasted potatoes and a drool-worthy fudge, what else does Christmas remind you of?
Well, if you’re a marketer I am sure you have classic branding and sales ideas running in your heads and you’re high-fiving about them with your co-workers! Well, big brands like Starbucks bring feels of the festival with super-cute prints on their coffee cups, but for B2B marketers? What’s going to be the thing?
Here’s a list of super-cool Christmas Campaign ideas that’d brighten up the spirit of Christmas. Let’s dive right in!
- Social media promotions that are pumped with Christmas vibes
With social media, the scope for b2b marketing is expanding day after day. Particularly around holidays, you may want to up your social media game a little bit. Your goals for social media campaigns during holidays like Christmas can be two-fold. One is branding another is sincere lead generation.
If you’re trying to establish a brand value, you can get as creative. You can host free giveaways, create interesting surveys, share candid office decoration pictures with a close-up shot of themed office goodies like stationery and so on. The goal here is not to get people to hooked to your idea of selling your product but connect with the people. Get to know them, ooze out refreshing culture and create a great impression. While the other side to this could be promotional – wherein, you’d be telling your followers about discounts, limited period offers, and promotion of your holiday-themed content to encourage more sign-ups.
Either way, the goal is to utilize the holiday season to add flavor and story to your marketing activities to temporarily phase out mundane posts. A good blend of these two goals is sure a bravo move!
2. Festive-themed webinar with a classic Christmas twist
As marketers, we all know the power of webinars. This form of content has the greatest potential to connect with prospects that seem to be interested in having them participate in informative and educative webinars. Now, a festive-themed webinar is anything like your usual one, except that you add the Christmas flavor to it. The reason being, with emails, flooding the recipient inbox, it gets hard to get them to notice.
But, if you are going to layer your webinar announcements and registrations efforts with a Christmas theme, you are likely to catch the eye of the reader. If not for registration, you’d at least get them to read what’s it about and then feel good about them still rejecting you.
Here’s the catch. You’re going to encourage them to take part by assuring them of Christmas gifts at the end of the webinar (you gotta spend buddy) which could also be extending the trial period which is longer than the usual and limited to the holiday season or chopping off a couple of dollars from the monthly subscription for the holiday month.
Holiday spend on your business surely adds charisma to your brand in the hearts of your customers. Give this a try!
3. Make your Email Campaigns Christmasy – boost the bottom line
If there’s anywhere you can tie together your creativity, it has got to be in designing your email templates. Now, I wouldn’t say all your effort needs to go into creating a charming template and getting it all set to shoot out. That’s not it. Every campaign has a purpose and needs to tie back to the objective. When you’re planning your Christmas-themed campaign, you may want to keep it hyper-segmented.
First, take into account the different sets of target audiences you have – it could be your customers, subscribers, prospects, relevant but cold contact list, or retargeting a prospect that just ditched you. So, a single campaign cannot cater to these heterogeneous segments.
To make it clear, let’s take the example of a customer and a cold prospect. To a customer who’s already familiar with your brand and is actually paying you, it would be inappropriate to send discounts or extended trial period campaigns. To show them you care enough, you can drop a personalized Christmas wish to the extent of wishing their families, too. It would, of course, male sense to pop in some helpful themed content (but as a whole other email and not combined with wishes). While for a cold prospect, you can send them an extended trial period offer or discounts to make them feel like “Well, it doesn’t hurt to try”!
4. Renew landing pages and create themed content
There are of course piles of landing pages we create in the course of one year up until, December. During the new year and Christmas, you can give them a teensy bit of a holiday glow with themed banners, cute CTA buttons, and tangible holiday discounts. Now, when it comes to content, create helpful and educative ones. While this may not always apply to all the industries, for some like marketing, eCommerce, sales, finance, etc. you can create content as to what strategies they can adopt tp in order to make the season lucrative.
Just like the one I have written today, to help marketers like you!
5. Know where to stop, Santa doesn’t like a wannabe kid
You should know where to draw the line and not overdo it. By this I mean, don’t get too excited and plan campaigns without knowing your segments. Know your audience, research and analyze about them – their interest, whether or not they celebrate Christmas, etc. Also, when you are doing follow-up campaigns, try to keep it minimal and don’t overdo the designs.
You can do wordplay, but again, not too much. As much as fun this can be for us who are planning all this, you must ensure that the receiver is not overwhelmed and annoyed by your excitement. Keep it classic.
Wrapping up the presents
Christmas is the best time of the year. While you implement these tips in your B2B marketing strategies, don’t forget to have fun – the best part of these campaigns is to let go of the usual ways and fly high with creativity.
Wishing you all a Merry Christmas!