A Beginner’s guide to starting a blog. (Free, easy & quick)
If that title made you land here, I for sure know that you are driven, full of passion and that you truly believe you want to make your goals actionable.
To be honest, becoming a blogger is no rocket science. It, in fact, is a simple five-step process that you are shying away from doing probably because you think it is too hard.
Blogging has no barriers, or you do not need some kind of “permission” to become a blogger. If you have the passion, a lot of interest towards learning and growing within the niche of what inspires you, then don’t be too hard on yourself. The present day is the world of the digital environment, having a presence that is good enough to sustain this change is inevitable.
This is the very reason you see whacking amounts of people from all walks of life, ages, and careers outside blogging are wanting to embark on their journey towards their own online business.
Today, I am going to try and make the whole process of starting a blog for free through a simple step-by-step guide.
You’re with me?
Let’s get started.
- Define your goals
The first and foremost essential tip I have for you is, make sure that the work you are ready to put into commensurates with your goals. Now, let’s say you want to start your own blog or website to write about a specific niche like gadgets and electronics and persuade a reader to take action and land on your purchase page. Then, your content resources are aiming at making conversions.
You are looking to monetize your blog at the very start of it, because, you have something to sell. So, if that is your goal, you may want to start out with getting a domain name and do a web hosting. These are paid services and you can check out Bluehost.
Now, getting back to goals that are slightly towards starting out of passion and slowly and very naturally moving towards monetization as need be. You may want to really figure out what you like, what are your interests, do you have some kind of expertise on it, are you willing to constantly learn, will you be consistent with it, are you genuinely trying to help the community grow.
If your answers to these questions are a yes, then, you are right on track. Now all you need to do is finalize your niche and give it a domain name.
Bonus tip: What to blog about?
2. Pick a platform
Depending on your goals, you may want to choose your platform. This post is for beginner’s who are looking to start out for free and thus I will pin my focus to that.
So, a free platform that is the most popular one is the WordPress account. It is the easiest, user-friendly and quickest way to get your blog live. I have my blog hosted on a free WordPress account, and tbh, I have no technical bone in my body, but, I set the whole thing up.
It is super-intuitive and easy to set-up. I will tell you, exactly how.
PS: If you want to gain some momentum into blogging before you start your own website, you can choose these free platforms as a warm-up – tumblr, medium. These platforms are a free sign-up and unlike WordPress, you won’t have your own website. But you will have your own profiles or accounts wherein you can post consistently.
PPS: Let me know in the comments if you want an entire post on this.
Click on get started.
B. Fill in the details.
C. Pick a domain, that’s free.
D. You can always switch to a new plan (upgrade) when you are ready for it.
3. Choose a theme
Now, by theme, I do not only mean the way your website looks. Your website theme or your profiles on other platforms can have themes available within themselves. Other than that, your blog needs to have a voice, a tone that is unique and recognizable. A pattern that is consistent and identifiable.
To get an idea of the consistency in tone, design, colors, and the aura that resonates with the personalities, I’d recommend you to check one of my favorite bloggers – Aileen, who’s a lifestyle blogger.
You can also check out HubSpot blog hub to get the whole idea of putting together a brand voice.
Right from the images, you share to the language and style you adopt in your writing, defines your personality and the consequent following to a large extent. Stick to your natural self and be honest.
4. Develop a content strategy
So, what next? You have your own platform, you also know what to blog about and have identified your voice.
Next, is to stick to it. Consistency is the key to growth. You must also be patient and be motivated to create more content, research about how creative you can get with your work and write about what is not being already beaten to death on the Internet.
Developing a content strategy, ideally needs you to work your categories out and jot down topics based on what your readers would be interested in. Once you have the discipline and are thriving to put out your work in a coherent manner, your blog is already climbing its way towards popularity.
Blogging is not just about writing, there are a ton of other things associated with it. For some of us it could be a productive hobby, but for most, it is the foundation for future business ideas. So, that means understanding the SEO basics. That is a whole other ocean of information to grasp and gear up to, but if you start a blog, not long before you would start thinking about it.
That is when, your paid WordPress plans will come in handy, with an SEO plugin available.
(SEO is optimizing your content to make it more visible on the search results. )
Once you are prepared to learn about SEO, you can always come back to this piece by the MOZ, they are wizards of SEO indeed. It is a beginner’s guide. I learned my basics from this very guide, 2 years ago.
5. Promote it
Whether or not you have plans to monetize your work in the present, but your very goal of writing ties back to your willingness to make people read it. This is most certainly not going to happen by just hitting on publish.
You need to take it out to the world. This is where the skill of a content marketer is required for a blogger. The content promotion has a lot of mediums, you can start with social media promotions and work your way up to email marketing, community forums, guest and influencer marketing, paid advertising, google ads and a lot more.
Additional scoop: There are some free tools to help you do content marketing at ease. Check it out here.
Over to you
Don’t be overwhelmed by the whole idea of blogging. Big influencers and people with such fancy following in the present day all started out somewhere at some granular level with mediocre work. It is okay to be naive, you can always polish, evolve, and grow through experience, learning, and working.
To become all that, you must work your way up to start something. That could potentially be a blogging platform for yourself. The freedom to be annoyingly opinionated, to voice your views and concerns, educating the community and reaching big milestones.
To understand what you must not do while blogging will help you gain better clarity on how to do things. If you are curious about some mistakes you would possibly do, then, avoid those before you actually start your blog.
To become something, you need to start and I hope this post has helped you solve the wrangle in your minds.
How close are you to implementing the first step? Are you jotting down your goals already?