6 skills of successful social media manager
Want to produce better results through social media content?
Do you feel unsure where to start?
Getting engrossed in a whopping number of do’s and don’ts is absolutely staggering for a social media manager. There are dozens of influencers be it – entrepreneurs, digital marketers and other bigwigs out there engulfing you with tips that have been personally tried and tested by them.
Kid you not, these tips are overwhelming and to be honest, for initial stages, it takes a tad bit of hard work to set the foundations right before moving on to advanced techniques.
If you are still nurturing your social media skills, then, let’s dive in! This post is on some essential skills you have got to sharpen to become a social media superstar.
6 skills of a social media superstar
- Crisp copywriting
Being a social media exclusive means unique copywriting skills. You have to be extremely precise but make powerful statements. Be it Twitter, Instagram, or Pinterest – writing captions needs a lot of practice and understanding of how the content would be perceived at the audience-end. People check out social media as a pass time. So you have got to have the skills it takes to hook a reader and compress the action you desire them to take in your limited characters count.
You have to be witty, to-the-point, less salesy. You must structure your captions well and include bullet points and more white spaces to allow skimming.
Sometimes it is hard to deliver tight copies. That’s when apps likeHemmingway can help you get rid of the fillers and get straight to the point.
2. Analytics obsession
Social media is all about engaging the audience. An essential skill of a social media manager is to literally obsess over the metrics and understand the reasons behind why a particular post did or did not do well. They must get deep into the numbers to understand the kind of audience – designations, gender, age etc. that are engaging with their content. Analyze why they are engaging. Metrics are not just numbers but are the base for you to get better at what is currently working, even if it is favorable.
Constantly brainstorm for creating content that resonates with the audience and analyze competitors in-depth to cultivate this essential trait in you.
Also, this is not a manual job. When you automate social media management through some apps like Zoho social, buffer, sprout social etc. the metrics are in-built in these apps. All you need to do is, stretch the numbers every which way and find your sweet spot!
3. News Junkie
Another essential skill is to have complete awareness of the industry the social media manager deals with. Community management is not just raving about your products and services.
It is about assertiveness towards understanding the key happenings of the industry involved in. Pertaining to social media, being qualified for a news junkie, also means spying over competitor content and strategy, eyeing upon trends and viral hashtags too.
4. Delighted designer
A huge part of social media is about visual appeal. An eye for good visuals, graphics, and captivating imagery is a must-have skill for social media managers.
Being able to be independent on creating simple designs using tools like canva and understanding the broad variety of design formats – infographics, photos, videos, graphics etc. is required to be imparted in a successful social media manager.
5. Organized freak
Social media managers do not have such a thing as taking a break. They have got to monitor now, later, on-the-go, all the time. This requires them to be masters of organizing as to clearly structure the formats – geographies, time zones, audiences, and the number of posts. Precisely, what goes and when.
This type of organizing like the usual is not standard as social media is a real-time platform, you have got to have the extended skills of to be able to smartly fit into content that may arise every now and then. This could be some blog post or ebook that needs immediate promotion or holidays or some viral industry news.
6. Community manager
A critical capability of a social media manager is not just to monitor and implement a bunch of post ideas, it is far beyond. Social media manager is a part of the community who is also responsible for communicating, commenting, responding, helping and slowly nurturing the community.
You have got to be patient, tactful, and spontaneous with dealing the audiences and not put your brand to any sort of trouble.
If you are already managing social media for your company or looking to get hired as one, this post has summed up what are the basic skills you need to sharpen to become a successful social media manager. It is not as fancy as it sounds, this is a critical role and needs a ton of learning and practice to be able to emerge successfully.
This, in fact, is the most challenging role in a marketing team as it is where you deal with a vast audience in real-time. This means absolute assertiveness to be able to out-smart competition and bring glory to your business.
Is there a skill that you think is important and not being discussed in the post? Feel free to add some more in the comments. I am curious to listen to you